Industrial Surplus World strongly believes in “blogging” as a way to communicate and stay current. We like to keep our customers, clients, and general public aware of what we’re doing. We call it “being transparent”.
Blogging seems like a 90’s fad, and this is why many businesses don’t take the time or effort to blog. The fact of the matter is that blogging is more important than it ever has been. Businesses need to make blogging an essential part of their digital marketing efforts.
One of the most important reasons that your website may or may not pass up competitors on Google is due to how often you update the site. If a business wants to update its site multiple times a week, there are only so many things that can change weekly. Hopefully a business keeps its employees and doesn’t have to update that portion of their website too often. Products, services, and locations remain constant over time so blogs are really the only major option for businesses to update an a constant basis.
When a business blogs, it provides Google proof that the…
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