Do people know you or are you just tweeting to yourself? 10 Questions to Ask When Measuring Your Social Media ROI | Entrepreneur.com

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At Industrial Surplus, we practice social media tactics with FaceBook, Twitter, Instagram, and others.  Being an industrial company, a business-to-business type of company, we’ve found it challenging to gain interest on FaceBook and Twitter.  We prefer LinkedIn.  But, we maintain a presence on every social media platform because customers can come from every direction or any venue.

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Social Media is a new concept, if you can believe it in the world where everything from Food to Church has a website, a twitter feed and a web presence. Using this massively useful tool to make your business, your work or your personal brand a household name has been touted as the best way to effectively market in today’s society of smartphones for everyone from your seven year old cousin to your 100 year old grandmother. Is it though? Is social media always the way a good thing?

The short answer is no. We know that social websites can turn on people. Kanye West , after the drunken Taylor Swift incident spoke once about the disheartening way  people were able to just contact him through twitter and berate him. That is, of course, one example of how the immediacy of social media can be a bad thing.

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One thought on “Do people know you or are you just tweeting to yourself? 10 Questions to Ask When Measuring Your Social Media ROI | Entrepreneur.com

    Creative Juices Agency said:
    December 3, 2013 at 10:21 AM

    […] Do people know you or are you just tweeting to yourself? 10 Questions to Ask When Measuring Your Soc… (industrialsurplusworld.wordpress.com) […]

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