Industrial Businesses and Social Media Marketing

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The industrial surplus, heavy equipment, asset recovery industry has not enjoyed the same social media impact to internet marketing as some of the other internet companies such as restaurants, massage parlors, and hair salons.  Those business are very popular with social media marketing.

Industrial Surplus and business-to-business networking are more popular with LinkedIn versus Facebook or Twitter.  In today’s internet market, there’s no substitution for Facebook and Twitter, considering how popular the two websites are with internet users.  But, LinkedIn provides a niche for industrial and commercial businesses.

As the SEO Manager with Industrial Surplus, Inc in Houston, Texas, I market to all three social networks — LinkedIn, Twitter, and Facebook.  But, when I want to target customers, I’ve found that LinkedIn has provided better results with social media marketing.


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